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Quick answer: Leadpages pricing in September 2026 is two product lines on one page. HTML Pub, the publishing layer, costs $10, $29 or $49 a month. Leadpages proper, which adds A/B testing, dynamic text replacement, lead enrichment and AI traffic routing, costs $99 (Grow), $199 (Optimize) or $399 (Scale) a month, with 20 percent off on annual billing. Every plan gets a 7 day free trial, but a card is required and it is charged on day 7. Unlimited traffic is real on every Leadpages plan; page counts, domains, integrations, team seats and AI credits are where the tiers actually differ. We read the live pricing page on September 5, 2026; here is what each line buys.
Two products on one pricing page
Leadpages says it rebuilt the platform from the ground up, and the pricing page now splits into HTML Pub and Leadpages. The company's own explanation: HTML Pub is the publishing layer for landing pages, websites and blogs with custom domains, SSL and the AI editor; Leadpages is "the superset", everything in HTML Pub plus the conversion layer. Pages and domains carry over between them, so you can start on the cheap line and upgrade without rebuilding. If you are on an older Leadpages plan, the FAQ says your account and price stay the same and that A/B testing, dynamic text replacement and AI page creation are now included at no extra charge.
HTML Pub plans: $10, $29 and $49
- Starter, $10 a month: 5 pages, 1 custom domain, 4,000 AI credits a month.
- Pro, $29 a month: 25 pages, 1 custom domain with SSL, custom slugs, API access, 5 GB storage, 1 blog, 90 day analytics, 12,000 AI credits, and an MCP connector so you can publish from Claude or ChatGPT.
- Business, $49 a month: 50 pages, 2 custom domains, 2 blogs, 12 month analytics retention, 20,000 AI credits.
What HTML Pub does not include, in Leadpages' own words: A/B testing, Smart Traffic, heatmaps, lead enrichment and personalization. It is a fast, cheap publisher with hard page caps. Fifty pages is enough for a small agency's client landing pages; it is not enough for a campaign heavy team, which is the point of the next line.
Leadpages plans: Grow $99, Optimize $199, Scale $399
- Grow, $99 a month. Everything in HTML Pub Business plus unlimited traffic, unlimited pages, 4 custom domains and sites, 3 blogs, manual A/B testing with 2 variants per test, dynamic text replacement, manual personalization, IP enrichment on 2,000 visitors and lead enrichment on 1,000 leads a month, ICP audience targeting, an offline conversion pixel, 40,000 AI credits, 5 active integrations, forms and webhooks, CSV export, the MCP server, and 12 months of analytics. No team seats, no priority support.
- Optimize, $199 a month. Grow plus Smart Traffic (AI routing to the variant most likely to convert), click, scroll and attention heatmaps, auto personalization, an insights dashboard and performance alerts, 6 domains, 5 blogs, 4 variants per A/B test, 5,000 IP and 2,500 lead enrichments, 80,000 AI credits, 10 integrations, 24 month analytics, 3 team seats and email priority support.
- Scale, $399 a month. Optimize plus the full auto optimization loop, 10 domains and blogs, 10,000 IP and 5,000 lead enrichments, 160,000 AI credits, 25 integrations, 36 month analytics, 10 team seats, workspaces, audit logs and a dedicated customer success manager.
Annual billing takes 20 percent off, so Grow is effectively $79.20 a month paid yearly, Optimize $159.20 and Scale $319.20. AI credit top up packs start at $2.50.
Start a 7 day Leadpages trial on the plan you are pricing
The five limits that actually move between tiers
Traffic and pages are unlimited on all three Leadpages plans, so the tier decision is about five other counters.
- Integrations are counted as active connections: 5, 10 and 25. A CRM, an email tool, Google Ads, Stripe and Slack is five, so Grow fills up fast for an agency.
- Team seats: none on Grow, 3 on Optimize, 10 on Scale. Grow is a one login plan.
- A/B variants per test: 2 on Grow, 4 above. Smart Traffic and heatmaps do not exist on Grow at all.
- Enrichment quotas: 2,000, 5,000 and 10,000 IP identifications a month, and 1,000, 2,500 and 5,000 lead enrichments. Leadpages describes this as knowing who is visiting before they fill a form.
- AI credits: 40,000, 80,000 and 160,000 a month, refilled each cycle, consumed by AI page creation, URL imports and chat. Top ups from $2.50.
Trial, billing and cancellation terms
The trial is 7 days with full access to the plan you pick. A credit card is collected at checkout and charged on day 7 unless you cancel; Leadpages states there are no charges before then. When a trial ends without a plan, the account pauses and pages stay saved. You can upgrade or downgrade any time, with changes taking effect on the next billing cycle, and cancel from account settings. Nonprofit and education pricing is case by case by email. That card requirement is the one term worth planning around: put a reminder on day 6 if you are only evaluating.
The comparison claims on the page, and how to read them
Leadpages' pricing page makes specific claims about rivals: that Unbounce caps traffic at 20,000 visitors on its $99 plan and 30,000 on $149, that Instapage caps at 15,000 on $99, and that most competitors gate A/B testing behind $149 to $249 a month tiers. It also totals a hypothetical "current stack" of page tool, heatmaps, testing, enrichment and integration glue at $436 to $1,720 a month. We did not verify the rivals' current caps for this article, so treat those as Leadpages' claims. What we can verify is the one that matters most: no traffic cap appears on any Leadpages plan card or in the comparison table.
Which plan for which buyer
- A solo creator publishing a few pages: HTML Pub Pro at $29. You get a domain, API access and the MCP connector; you do not get testing, and you probably do not need it yet.
- A marketer running paid traffic to landing pages: Grow at $99. Dynamic text replacement matches ad copy to page copy, and manual A/B testing is included where rivals charge more. Watch the 5 integration cap.
- An agency running several client campaigns: Optimize at $199 for the 3 seats, 10 integrations and Smart Traffic, or Scale at $399 once you need workspaces and audit logs. If the agency also needs a CRM, calendar and email under one login, our GoHighLevel services page covers the other route, and GoHighLevel white label SaaS covers reselling it to clients.
- A team whose bottleneck is lead volume, not page conversion: a landing page tool will not fix that. Our lead generation service fills the top of the funnel that these pages convert.
For a landing page platform that includes A/B testing at the entry Leadpages tier and never meters traffic, the $99 Grow plan is competitively priced in 2026, and the 7 day trial is long enough to run one real campaign through it. Our Leadpages review covers what the plans are like to use, and Leadpages vs ClickFunnels weighs the all in one alternative.
Annual versus monthly: the arithmetic
Twenty percent off is worth more than it sounds on the higher tiers. Grow costs $1,188 a year month to month and $950.40 on annual billing, a saving of $237.60, or about 2.4 months free. Optimize is $2,388 against $1,910.40, saving $477.60. Scale is $4,788 against $3,830.40, saving $957.60. The trade is that plan changes take effect on the next billing cycle, so an annual Scale customer who realises in month two that Optimize was enough waits ten months to step down. Our rule for clients: take the monthly plan through the first full campaign, then switch to annual once the integration count and seat count have settled.
Frequently Asked Questions
As of September 5, 2026, Leadpages plans are Grow at $99 a month, Optimize at $199 and Scale at $399, with 20 percent off on annual billing. The company's separate HTML Pub publishing plans are $10, $29 and $49 a month. All plans carry a 7 day free trial that requires a credit card and charges on day 7.
HTML Pub is the publishing layer: landing pages, websites and blogs with custom domains, SSL and the AI editor, with page caps of 5, 25 and 50. Leadpages is the superset that adds unlimited pages and traffic, A/B testing, dynamic text replacement, lead enrichment, and on higher tiers Smart Traffic, heatmaps and auto personalization. Pages and domains carry over if you upgrade.
No. Leadpages says HTML Pub lets you build and preview pages for free, but publishing with a custom domain starts on a paid plan, and there is a 7 day free trial on every plan rather than a permanent free tier. A card is required to start the trial.
No. Every Leadpages plan lists unlimited traffic and the FAQ states there are no traffic overage fees. Leadpages contrasts this with Unbounce and Instapage visitor caps; we have not independently verified those rivals' current caps, but the absence of a cap on Leadpages' own plan cards is confirmed.
Manual A/B testing starts on Grow at $99 with 2 variants per test. Optimize and Scale allow 4 variants and add Smart Traffic, which routes visitors automatically to the better performing variant, plus heatmaps. The HTML Pub plans do not include A/B testing.
Yes. Leadpages collects a card at checkout but says you are not charged until day 7 and can cancel any time before then from account settings with no charge. After the trial, you can upgrade, downgrade or cancel at any time, with plan changes taking effect on the next billing cycle.