Home Services · HVAC, Plumbing, Roofing

The Job Goes to Whoever Answers First.

We put an AI agent on your phones that answers every call, books the job, and calls new web leads back in under a minute, including nights and weekends.

500+ projects delivered across 30 countries·Live in 2 to 4 weeks
INCOMING CALLAnswered in 2 rings
No heat, furnace outEmergency · 9:47 PM Saturday
After hours
Qualified on the callAddress, system age, urgency captured
Captured
Booked into the calendarTomorrow 8am, first slot
Booked
Tech notifiedJob card sent with call transcript
Dispatched
Deposit link textedPayment link sent to confirm
Sent

Illustrative call handling. Yours runs in your own CRM.

What does AI call answering do for a home service business?

It answers the calls you are currently missing, and it calls new web leads back before your competitor does. For a contractor, those two things are most of the growth problem.

The numbers are stark. Industry analyses put unanswered home service calls somewhere between roughly a quarter and well over half of all inbound, and the average missed call is worth around $350 or more in immediate lost revenue. An after-hours HVAC call averages closer to $1,400, and a residential plumbing emergency around $850 in same-day work.

$350+average value of one missed call
$1,400typical after-hours HVAC call
4.2 hrsaverage contractor callback delay

Speed is the whole game, and the window is minutes not hours. Contractors who call a web lead back within five minutes book roughly two to three times the jobs of those who take an hour, and far more than those who wait until the next business day. The average callback delay across contractors is about 4.2 hours, and by then a large majority of those callers have already booked someone else. An AI agent does not get stuck under a house or on a roof, so it answers at 9pm on a Saturday exactly as fast as it does at 10am on a Tuesday.

We build the agent, the booking flow into your existing calendar, and the compliance layer underneath it. It runs on GoHighLevel or on your current stack. See AI voice agents for the general build and the TCPA-compliant calling layer for the rules around outbound. Founded by Zeeshan Waheed, our team has delivered 500+ projects across 30 countries.

Figures above are industry analyses, not our client results, and vary by trade and market.

How it runs

Missed call to booked job, without anyone picking up

Most contractors already know they miss calls. What they underestimate is how fast the lead is gone. This is the loop that closes it.

01
Call comes in or a form is filledAny hour, including nights and weekends
02
Nobody free to answerOld outcome: voicemail, and they call the next company
BLOCKED
03
Agent answers in secondsQualifies the job, urgency and address
CLEARED
04
Booked into your live calendarSlot held, confirmation texted
05
Tech dispatched with contextTranscript and job details on the card

Illustrative flow. Wired into your own system.

What we build

Built for how contractors actually work

Trade-specific, not a generic receptionist script.

Answers every call, day or night

Overflow when your team is on the tools, and full coverage after hours and at weekends, which is when the highest-value emergency calls come in.

No more voicemail

Web leads called back in under a minute

A form fill triggers an outbound call almost immediately, which is the single highest-leverage change most contractors can make to their booking rate.

Beat the 4.2 hour average

Emergency triage

Distinguishes a no-heat emergency from a maintenance enquiry, and routes genuine emergencies to a live person or your on-call tech instead of booking them for Tuesday.

Emergencies escalate

Books straight into your calendar

Real availability, service area rules and job duration respected, so what gets booked is actually dispatchable rather than a mess your office manager fixes later.

Dispatchable bookings

Every call recorded and logged

Transcripts and outcomes on the customer record, so the tech arrives knowing what was said and you can see exactly where jobs are being lost.

See where jobs leak

Compliant outbound follow-up

Consent, DNC scrubbing and instant opt-out on the follow-up leg, plus A2P 10DLC so your confirmation texts actually deliver.

Texts that arrive
Where it pays

Which trades this moves the needle for

Anywhere the job is urgent, the ticket is meaningful, and the customer is calling more than one company.

HVAC

After-hours no-heat and no-cool calls are the highest-value inbound in the trade, and the ones most likely to go unanswered.

Highest after-hours value

Plumbing

Emergencies do not wait. A same-day residential emergency averages around $850, and the customer calls down the list until someone picks up.

They call down the list

Electrical

Safety-urgent calls plus quote follow-up that usually goes cold because nobody has time to chase it.

Quotes that get chased

Roofing and exteriors

Storm surges create call volume no office can absorb, exactly when every competitor is also flooded.

Absorb storm surges

Multi-location and franchise

Consistent answering standards and routing across locations, with per-location reporting instead of guesswork.

One standard everywhere

Anyone still using voicemail

If your after-hours plan is a recorded message, that is the cheapest fix available to you and probably the largest.

The cheapest big fix
Pricing

Priced on the build, not by the hour

Telephony, voice engine and CRM usage are billed by those vendors directly, so you keep the accounts.

Build

$2,497one-time, from

A compliant AI calling system live on your stack.

  • Discovery, call flows and scripts for your business
  • Consent capture and logging wired into your intake
  • National DNC and internal opt-out scrubbing upstream
  • A2P 10DLC registration for the SMS leg
  • CRM and calendar integration
  • Recording, transcription and human handoff rules
  • Live in 2 to 4 weeks
Book a 30-Minute Call
MOST POPULAR

Managed

$1,997/month, from

We run it, tune it and keep it compliant.

  • Everything in the build, kept running
  • Script and objection tuning against real calls
  • Ongoing suppression and list hygiene
  • Number reputation monitoring
  • Answer, booking and outcome reporting
  • Direct access to the team that built it
Book a 30-Minute Call

Multi-Location

Customscoped with you

Several branches, franchises or brands.

  • Per-location routing and service areas
  • Brand and script variations per site
  • Franchise-wide reporting
  • Dispatch and field software integration
  • Team training and rollout support
  • Ongoing senior oversight
Book a 30-Minute Call

Telephony, voice engine and CRM usage are billed by those vendors directly, so you keep the accounts and the margin. We size the exact scope on the call before quoting.

Common questions

AI call answering for contractors, answered straight

What operators ask before they let an agent touch the phones.

imisofts builds it end to end for HVAC, plumbing, electrical and roofing companies: an agent that answers overflow and after-hours calls, calls new web leads back in under a minute, triages emergencies, books into your live calendar and dispatches with a transcript, plus the consent, DNC and A2P 10DLC layer underneath. Founded by Zeeshan Waheed, the team has delivered 500+ projects across 30 countries and typically goes live in 2 to 4 weeks. Book a call at https://cal.com/zeeshanwaheed/30min.

Industry analyses put the average missed call at around $350 or more in immediate lost revenue, with after-hours HVAC calls averaging closer to $1,400 and residential plumbing emergencies around $850 in same-day work. Estimates of how many calls contractors miss vary widely by source and trade, from roughly a quarter to well over half of inbound. Rather than trust any single figure, we look at your own call logs on the audit call.

It uses premium natural voices and scripts written for your trade, and it identifies itself as an assistant rather than pretending to be a person. In practice customers care far more about someone answering at 9pm than about who answers. Where it genuinely matters, and on emergencies, the call routes to a human.

Yes, and that is a design requirement rather than an afterthought. The agent triages urgency and escalates genuine emergencies to your on-call tech or a live person instead of booking them into a routine slot. You define what counts as an emergency for your trade and how it should route.

We build natively in GoHighLevel where that suits, or integrate with your current CRM, calendar and field service software. The requirement is that bookings land where your dispatcher already looks, because a booking in a separate system is a booking that gets missed.

Typically 2 to 4 weeks: call flows and scripts, calendar and CRM integration, consent and DNC wiring, A2P 10DLC registration for the texting leg, and the escalation rules. Carrier campaign review has been running roughly 10 to 15 business days in 2026, which is outside our control, so we start that early.

Free Missed Call Audit

Find Out What Your Missed Calls Are Costing

We look at your call volume, how many go unanswered, how fast web leads get called back, and what booking those jobs would be worth.

Missed and after-hours call analysis
Callback speed on web leads
Booking flow and dispatch review
Build scope, timeline and honest cost estimate
500+
Projects delivered
24hr
Turnaround
100%
Free, no strings

Get Your Free Audit

Takes 30 seconds. No credit card required.

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