October 6, 2026. New HubSpot customers in Europe, the Middle East and Africa now buy on HubSpot's flexible seats-and-credits model, and the bill has two new lines. Seats: a GTM seat costs from €20 a month on Starter, with at most 10 paid seats, €100 on Professional and €175 on Enterprise, and an Ops seat from €50 on Professional and Enterprise, according to HubSpot's catalog supplement. Credits: every email HubSpot sends for you, except one-to-one email from a connected or hosted inbox, now draws them, 15 credits a send in the first tier of up to 10,000 sends, which is €0.15 an email at the €0.010 list price. HubSpot's partner enablement kit frames the rollout as an EMEA expansion for net-new customers with an October 1 kick-off, and existing customers stay on their current pricing, as Hacking Demand reported on October 3.
Key numbers
| Item | Number |
|---|---|
| GTM seat, Starter (maximum 10 paid seats) | from €20 a month |
| GTM seat, Professional | from €100 a month |
| GTM seat, Enterprise | from €175 a month |
| Ops seat, Professional or Enterprise | from €50 a month |
| Included credits a month, Starter, Professional, Enterprise (no rollover) | 5,000, 10,000, 15,000 |
| Price of one extra credit (pay as you go, billed in blocks of 10) | €0.010 |
| Credits per marketing email, first 10,000 sends (€0.15 at list price) | 15 |
| Credits per marketing email above 100,000 sends | 0.5 |
| Email Sends Capacity Pack, 10,000 sends a month | €1,000 |
| Growth Marketing Pack, Professional (10,000 sends, 500,000 workflow actions, 40,000 credits) | €1,300 a month |
| Credits per workflow action, first 10,000 actions | 3 |
| EMEA kick-off for net-new customers | October 1, 2026 |
HubSpot's flexible seats-and-credits catalog supplement and partner enablement kit, read on 6 October 2026.
What the new model charges
- Seats. One edition per account, no mixed editions, and at least one GTM seat. A GTM seat opens the marketing, sales and service tools plus Breeze Assistant and the Smart CRM; an Ops seat opens selected automation, reporting and governance features.
- Included credits. 5,000 a month on Starter, 10,000 on Professional and 15,000 on Enterprise. They reset monthly and do not roll over.
- Extra credits. €0.010 each on pay as you go, invoiced in blocks of 10, or capacity packs of 1,000 credits a month at €10 for the rest of the term.
- Email. 15 credits a send up to 10,000 sends, 5 from 10,001 to 55,000, 2 from 55,001 to 100,000 and 0.5 above that.
- Workflows, calls and WhatsApp. 3 credits per workflow action for the first 10,000 actions, falling to 0.1 above 100,000; 10 credits per calling minute above the included allowance, inbound and outbound both counted; 20 credits per templated WhatsApp message.
Some first-week write-ups list "Core" and "Front Office" seats at other prices. The supplement HubSpot serves today, whose older Nordic address now leads to the same page, lists GTM and Ops seats at the prices above, so price from the order form, not a blog.
What 10,000 marketing emails a month cost
At 15 credits a send, 10,000 emails is 150,000 credits, or €1,500 a month on pay as you go. Professional's 10,000 included credits would cover 666 of those sends if nothing else used them. HubSpot sells cheaper routes: on Professional and Enterprise, an Email Sends Capacity Pack of 10,000 sends a month is €1,000 (2,000 sends cost €200, 100,000 cost €3,000 and 1,000,000 cost €6,000), and the Growth Marketing Pack for Professional is €1,300 a month for 10,000 sends, 500,000 workflow actions and 40,000 credits. Starter gets a €150 Base Marketing Pack with 2,500 sends. The supplement does not say whether the lower per-send rates apply only inside each band or to the whole month once you pass it, so get that in writing before you model a large newsletter.
What stays off the meter
The exemption is one-to-one email from a connected or hosted inbox. HubSpot's help centre says email from the sequences tool and one-to-one email from a contact record goes out over the network of the inbox you connected, not HubSpot's marketing network, so on the plain wording rep-sent sequences sit outside the per-send credits. The same fact is why a CRM is the wrong engine for cold email at volume: a connected inbox sends on your own mailbox provider's reputation, and volume belongs on separate cold email infrastructure that protects the domain your customers know. AI agents still burn credits at the rates we decoded in what every HubSpot agent action costs.
What it means for operators
- Price a new EMEA portal on seats plus sends. Five people on Professional GTM seats start at €500 a month before a single marketing email; 10,000 sends on a pack add €1,000.
- Put bulk email on a pack, not on credits. At 2,000 and 10,000 sends a month, pay as you go costs more than the matching pack: €300 against €200, and €1,500 against €1,000.
- Keep cold outreach out of marketing email. It is metered, and it puts your main sending domain at risk.
- Existing portals can wait. No migration is forced, so compare line by line before accepting any offer to switch.
Frequently Asked Questions
HubSpot's flexible seats-and-credits catalog supplement lists GTM seats from €20 a month on Starter, with a maximum of 10 paid seats, €100 on Professional and €175 on Enterprise. Ops seats start at €50 a month on Professional and Enterprise and are not available on Starter. Every account needs at least one GTM seat, and mixed editions are not supported.
On the new seats-and-credits model, yes. Every email HubSpot sends, except one-to-one email from a connected or hosted inbox, uses credits: 15 a send up to 10,000 sends, 5 up to 55,000, 2 up to 100,000 and 0.5 above. At the €0.010 credit price, the first tier is €0.15 an email. On Professional and Enterprise, Email Sends Capacity Packs start at €200 for 2,000 sends a month; Starter has a €150 Base Marketing Pack with 2,500 sends.
New customers in Europe, the Middle East and Africa. HubSpot's partner enablement kit describes an EMEA expansion for net-new customers with an October 1, 2026 kick-off, and existing customers keep their current pricing. We found no HubSpot date for other regions.
5,000 credits a month on Starter, 10,000 on Professional and 15,000 on Enterprise on the new model. They reset monthly and unused credits do not roll over. Extra credits cost €0.010 each on pay as you go, or €10 per 1,000-credit capacity pack a month for the rest of the term.