Google Places API Pricing: What 1,000 Business Listings Cost

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Short answer. Google's Places API (New) charges per request, at the price of the most expensive field you ask for. A Text Search that returns business names and addresses lists at $32 per 1,000 requests after 5,000 free a month; add phone numbers, websites or ratings and it is $35 per 1,000 after 1,000 free. One Text Search request returns up to 20 places, so when every page comes back full, phones and websites cost $1.75 per 1,000 places, against $20 per 1,000 if you look each place up with Place Details. At full pages that undercuts Apify's Google Maps Scraper on its Free, Starter and Scale plans ($4, $3 and $2 per 1,000 places). The catch is the licence: Google's Maps Platform terms say the customer will not "copy and save business names, addresses, or user reviews", so the API does not hand you a lead list you can keep. Scraping does not get round this: Google's Maps end-user terms bar mass downloading its content or letting anyone else do so. We earn a commission if you buy an Apify plan through our links; Google pays us nothing.

Every price here was read on 9 October 2026 on Google's and Apify's own pages, including Google's price list, SKU details, subscription pages and terms. Prices are Google's global list in US dollars (India has its own). We did not run billed tests or test either route's accuracy or coverage.

What each Places API request costs

You choose the fields with a field mask, and Google bills the whole request at the highest SKU any of those fields belongs to, so one Enterprise field makes it an Enterprise request. These are the global list prices per 1,000 requests, from the end of the free cap up to 100,000 requests a month:

Above 100,000 requests a month the price falls in steps, and each step applies only to the requests inside it. Text Search Enterprise drops to $28.00 per 1,000 from the 100,001st request, $21.00 from 500,001, $10.50 from 1,000,001 and $2.63 above 5,000,000; Text Search Pro runs $25.60, $19.20, $9.60 and $2.40. Google counts usage across every project on one billing account, and the free requests reset on the first of each month at midnight Pacific time. They replaced the old $200 monthly credit on 1 March 2025. Billing has to be enabled on the project even inside the free caps, and Google's pricing page offers new customers a $300 trial credit. One more date: as of October 2026, Places API (Legacy) can no longer be enabled for new Google Cloud projects, so a new build is priced on the table above.

Google bills the search, not the places in it

Google's SKU details name the billable event for Text Search as a successful request for Pro fields, or for Enterprise fields. A request returns up to 20 places (20 is the default page size), and the next page is a new request that carries the page token, so in our reading of those definitions one page is one charge whether it holds 20 places or 2. The pages we read do not say how a request that finds nothing is billed. Divided out, the Enterprise price per 1,000 places depends on how full the pages are:

The two-step pattern, a free IDs-only search and then a Place Details Enterprise call per place, costs $20 per 1,000 places, 11.4 times the full-page price. If you want phones and websites for a batch of places, put those fields in the Text Search field mask instead of looking each place up. The Details call earns its keep when you hold place IDs, the one thing the terms let you keep indefinitely, and refresh a single record at the moment you need it.

Treat $1.75 as a floor, not an average. Text Search returns at most 60 results across all pages for one query, a limit Google says may change, so covering a city means many smaller searches, for example one per rectangle with locationRestriction. If your search areas overlap, or you bias a search to an area instead of restricting it, the same places can come back more than once, and every repeat sits on a page you pay for. Google also says the list returned is not guaranteed to be consistent for identical requests. Its own example for the includePureServiceAreaBusinesses parameter is a search for plumbers: set to true, the results include businesses with no physical business location, which come back without a formatted address; set to false, only businesses with a physical location come back. Home-services firms, the firms our after-hours call answering for home services serves, are the obvious case: set the parameter on purpose.

The free caps and the three subscription plans

The free requests go further than they look. At full pages, the 1,000 free Text Search Enterprise requests a month are up to 20,000 places with phones and websites, and the 5,000 free Text Search Pro requests are up to 100,000 places with names and addresses but no phone or website. Apify's free plan covers up to 1,250 places a month on its $5 credit.

Google also sells three self-service subscriptions, each with one combined call allowance across the SKUs it includes: Starter at $100 a month for 50,000 calls, Essentials at $275 for 100,000 and Pro at $1,200 for 250,000. Only Pro includes Text Search Pro, Nearby Search Pro and Place Details Pro; Essentials includes Place Details Essentials but none of the Pro Places SKUs, and Starter covers Dynamic Maps and Geocoding. None of the three includes an Enterprise Places SKU, so phone numbers, websites and ratings are billed pay as you go on any of them; Google's sales-negotiated Enterprise plan is where those SKUs appear. Fully used, Pro works out to $4.80 per 1,000 calls, about $0.24 per 1,000 places at full pages, for names and addresses only. Calls over the allowance are billed at pay-as-you-go prices rather than blocked, and plans can be changed or cancelled without penalty.

What 10,000 or 100,000 places cost on each route

Here is the arithmetic for one month at list prices, after the free caps. Every row assumes each place returned is new to you; we could not find whether either side bills a repeat differently. On Apify, the Google Maps Scraper charges per place scraped, platform costs included, and the monthly plan fee is prepaid usage that the scrape draws down first (unused credit expires at the end of the billing cycle).

On price per place, the official API at full pages, $1.75 per 1,000, sits under every public Apify rate except Business at $1.50. That is the number that counts against the tool we earn from, and it holds only when pages come back full and searches do not overlap. Business only wins on total cost above about 590,000 places a month, because its plan fee is $999, and from the 100,001st Enterprise request in a month Google's $28 rate is $1.40 per 1,000 places at full pages. Google also grants discretionary discounts on a signed order form. The Actor's pricing record lists two deeper Apify tiers, $1.26 and $0.756 per 1,000, that are not among Apify's public plans.

Apify's extras cut both ways. Each filter you apply, such as a category or a minimum rating, adds $1 per 1,000 places on Starter. Its company contacts add-on does something the API cannot: it crawls each place's website for emails and social profiles at $2 per 1,000 places on Starter, and Apify's launch note for this pricing says places without a website are not charged for it. Google's Place Data Fields list has no email field at all. Apify's free plan runs the scraper on up to 1,250 places a month at no cost; read the next section before building a list with it.

What Google's terms let you keep

Price is the smaller question. On the API route, the Google Maps Platform Terms (last modified 26 August 2026) say the customer will not export, extract or otherwise scrape Google Maps Content for use outside the Services, and give as examples that it will not "pre-fetch, index, store, reshare, or rehost" that content outside the services or "copy and save business names, addresses, or user reviews". Caching is barred except where the Service Specific Terms allow it, and for the Places API they allow two things: place IDs, which Google's policy page says you may store indefinitely, and latitude and longitude for up to 30 consecutive calendar days. The EEA terms contain both quoted examples and the same caching bar. So a CRM filled with names and numbers pulled from the API sits outside what the terms permit. Storing place IDs and fetching details when you need them is permitted, but each fetch is billed again and returns content the same terms still cover.

The scraper route does not get round Google's terms either. Google's Maps end-user terms (last modified 27 January 2026) say users may not mass download or create bulk feeds of the content, or let anyone else do so, and may not copy the content except as Google's permissions page or intellectual property law, including fair use, allows. A further clause bars using Google Maps to create or augment a mapping-related dataset, including a business listings database, mailing list or telemarketing list, for use in a service that is a substitute for, or a substantially similar service to, Google Maps. Apify's README says scraping publicly available data is legal, that you should respect personal data and intellectual property rules, and that you "should also factor in Google's Terms of Use". This is not legal advice; our guide to web scraping and the law covers the basics.

Which route fits which job

• Places inside your own app or site (a store finder, address entry, a live lookup): the Places API. IDs-only calls are free, and steady Pro-level volume can sit on the $1,200 plan.
• Phones and websites for a batch of places, used when you need them: Text Search with Enterprise fields in the field mask, from $1.75 per 1,000 places at full pages to $7 at five a page and $35 at one, rather than a Place Details call per place at $20.
• A list you will keep, email and call: neither route licenses it. The API terms bar saving names and addresses, and scraping runs against the Maps end-user terms. If you weigh a scraper anyway, budget $3 per 1,000 places on Apify Starter (the $19 plan fee is the monthly minimum), plus $1 per 1,000 for each filter and $2 per 1,000 for the company contacts add-on; our Google Maps scraper roundup covers the alternatives.
• Meetings rather than a list: our done-for-you B2B lead generation service runs the outreach end to end.