GoHighLevel White Label 2026: What You Can Rebrand and What It Costs

October 11, 2026. GoHighLevel white label means your clients log in to your brand, on your domain, and never see HighLevel's name in the parts of the product you have rebranded. The web app can be white-labeled on any agency plan, a branded mobile app costs another 497 dollars a month, and selling the software as your own subscription product, with automatic account creation and marked-up usage billing, needs the 497 dollar Agency Pro plan. The other side of the search, people looking to buy a white-label HighLevel account from a reseller, has a catch most sellers do not mention: the reseller's agency keeps control of the account. This guide covers both, using HighLevel's own pricing and help center pages, read 11 October 2026. If you want it set up properly the first time, our GoHighLevel white label SaaS setup does exactly this.

What each plan unlocks

• Starter, 97 dollars a month: three sub-accounts, unlimited contacts and users, all core features.
• Unlimited, 297 dollars a month: unlimited sub-accounts, phone and email usage rebilled to clients at cost, basic API access.
• Agency Pro, 497 dollars a month: everything in Unlimited plus SaaS Mode, automated sub-account creation, rebilling with your own markup, user and agent reporting, and advanced API access.

Annual billing is ten times the monthly price, all plans are month to month, and there is a 14-day free trial (HighLevel pricing). HighLevel's pricing FAQ says agencies can "white-label the desktop web app, meaning your clients see your logo and branding when they log in, not HighLevel's", and connect custom domains for funnels and websites. We break down the full bill, including usage, in GoHighLevel pricing in 2026.

What you can rebrand

• The login and web app. A white-label domain gives your clients a branded login portal, and HighLevel's company settings describe custom domains as the way to "completely white-label the login experience and link tracking" (Agency company settings).
• System-generated links. An API domain, set at agency and sub-account level, replaces HighLevel's domain in the links the platform generates.
• Policy pages. Your own privacy policy and terms URLs appear in widgets, forms and login pages.
• A desktop app. The White-Label Desktop App builds a branded application for macOS, Windows and Linux from the Desktop App Customizer, where you set the name, icon, theme and background (White-Label Desktop App guide).
• A mobile app. The Whitelabel Mobile App puts your brand in the app stores for 497 dollars a month or 1,491 dollars a quarter (HighLevel pricing guide).
• A client portal app. The Branded Client Portal App is listed at 49 dollars a month per sub-account.

What white label does not change

White labeling changes what your clients see, not who they depend on. The platform, its uptime, its feature roadmap and its usage pricing are still HighLevel's. Usage charges for phone, SMS, email and AI are billed per use on every plan, and only the Unlimited and Pro plans let you rebill them, with markup only on Pro. Until you pay for the branded mobile app, clients who manage leads on their phones use HighLevel's own app. And every branded piece is something you have to configure and maintain: domains, DNS, policy pages and app store listings.

Buying a white-label HighLevel account from a reseller

Some searches for a white-label HighLevel account come from businesses that want the software without opening an agency account of their own, and resellers sell exactly that: a sub-account inside their agency, under their brand, at their price. The product is real. The ownership is not yours.

A sub-account lives inside the reseller's agency account, and HighLevel's transfer guide states that "By default, only the Agency Owner can request or complete a sub-account transfer" (Sub-Account Transfer Guide). If the reseller raises prices, stops paying HighLevel or disappears, your contacts, automations, phone numbers and history sit in an account that someone else controls, and moving them requires that someone's cooperation. Before you buy, ask the reseller in writing:

1. Will you transfer my sub-account to my own agency account on request, and how fast?
2. Who owns the phone numbers, the A2P registration and the sending domains?
3. Can I export my contacts, conversations and automations at any time?
4. What happens to my account if your agency account lapses?

For most businesses with more than one location or a team, opening a Starter or Unlimited account in your own name costs more per month and removes that risk entirely.

The real monthly cost of a branded setup

For an agency that wants the full branded experience, the software bill climbs quickly before a single client pays: Unlimited at 297 dollars, Agency Pro at 497, Agency Pro plus the branded mobile app at 994, and with branded client portal apps for ten clients, 1,484 dollars a month. Usage costs come on top. That is why we tell agencies to add branded pieces in the order clients actually notice them, starting with the login domain, which costs nothing extra.

Do you need SaaS Mode?

Only if you plan to sell the software itself as a subscription, with clients signing up on your website, accounts created automatically and usage rebilled with a markup. HighLevel describes SaaS Mode as the feature that "transforms HighLevel into your own sellable software product". An agency that sells services and uses HighLevel to deliver them can white-label the web app on Unlimited and skip Pro until the subscription business exists. Our guide to GoHighLevel SaaS Mode covers the pricing and plan design, and is GoHighLevel worth it runs the break-even math.

A setup order that avoids rework

1. Company settings first: logo, colors, support details and your policy URLs.
2. The white-label login domain and the API domain, with DNS records verified.
3. A snapshot of your standard client build, so every new sub-account starts branded and configured.
4. Payments and rebilling settings, if you are on Unlimited or Pro.
5. Apps last: the desktop app, then the mobile app once enough clients use it to justify 497 dollars a month.

The bottom line

White label on HighLevel is cheap to start and expensive to complete. The web app and domains come with every agency plan, the mobile app is a 497 dollar decision, and SaaS Mode only pays when you are selling the software itself. If you are buying rather than building, buy an account you own. Our white label SaaS setup handles the domains, snapshot, rebilling and apps, and our wider GoHighLevel services cover the builds that run inside it.