ChatGPT Business Hub: How to Claim Your Business in ChatGPT

November 11, 2026. OpenAI opened Businesses in ChatGPT in beta on November 10, 2026. Through a new Business Hub, an owner or authorized representative of an eligible business can claim it, verify it, submit updated details and product feeds, and see mentions and website clicks in ChatGPT over the past 28 days. OpenAI says 1.2 billion people use ChatGPT each week. Eligible US ecommerce and online service businesses with a website can also publish a Business Agent that answers shoppers' questions inside ChatGPT. Claiming does not buy placement: OpenAI's own FAQ says it "does not guarantee higher placement or sales."

What OpenAI launched on November 10

1. Claimable business profiles. OpenAI's announcement says companies can "claim their organization in ChatGPT and, once verified, update key details and add self-service product feeds with pricing and availability." Any eligible business located where ChatGPT is available can claim, and OpenAI's landing page adds that "Claiming is initially available to eligible businesses with a website."
2. Insights. Business Hub shows "the number of mentions and website clicks a business receives," plus discovery topics, which OpenAI describes as common themes across conversations where the business's website is cited.
3. Business Agents. After claiming, eligible organizations "can build, test, and launch a Business Agent." For now that means eligible ecommerce and online service businesses in the United States.
4. A Shopify route. The announcement says Shopify merchants can connect their store from Business Hub or the Shopify admin, and that eligible Shopify products "are already integrated into ChatGPT through Shopify Catalog."
5. An ad option. In OpenAI's words: "Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads to reach more potential customers." OpenAI says sponsored placements are labeled and separate from ChatGPT's answers.
6. Two policies. OpenAI's Businesses in ChatGPT policy and Business Agents Policy both show "Updated: November 10, 2026."

The Next Web covered the launch and described Business Agents as something "OpenAI also sells as ads."

How to claim and verify your business

OpenAI's help article Setting up your business on ChatGPT gives the steps. You do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.

1. Sign in to ChatGPT, open Business Hub from the sidebar and search for your business.
2. Pick the matching listing and verify with one of the methods offered for your business. The help article describes four: a code sent by text message or automated call to the business phone, a code sent to the business email, a DNS TXT record on your website domain, or logging in to your Shopify store.
3. Wait for OpenAI to review the claim. It emails a decision or a request for more information.
4. Complete identity verification with Persona. Until Persona approves you, you cannot publish changes to your business information, view insights or create an agent. OpenAI says you may need a government-issued ID, business registration information and proof that you are authorized to represent the business.
5. Submit profile updates: website, description, category, logo, delivery policy and return policy. OpenAI reviews and publishes changes, and it says updates "can take time to appear in a listing or a ChatGPT answer."

Two details are easy to miss. The landing page says a blue check appears on a profile "to show it's been claimed," but the help center is more specific: "Claiming your business alone doesn't give its profile a verified badge," which "appears after your Persona verification is approved." On location, the help center says "Local stores and restaurants can currently claim only an existing U.S. listing," while an eligible online business that cannot find its listing "may see an option to add it." A listing that shows Contact support is locked, and that button is the route to request access.

What the insights show, and what they do not

Mentions and website clicks cover the past 28 days. For an online business, a mention counts only "when ChatGPT references the business's website. The brand name alone doesn't count." For a local business, a mention counts when ChatGPT shows a result for that location, "even if the customer doesn't open the listing or visit the website." Discovery topics group the themes of ChatGPT answers that mentioned or cited the business, and OpenAI says they "don't reveal individual prompts or directly measure customer intent."

You do not see prompts or chats. The help center says "Businesses don't receive individual prompts or consumer conversations, including chats with their business agents." A blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable, and OpenAI says it "doesn't necessarily mean zero activity."

We would record the first 28-day numbers before changing the profile or the website, so later changes have a baseline.

Business Agents: who can publish one and what it can do

Agents have their own rules. The help center says they are available to eligible ecommerce and online service businesses in the US with a website that also "meet the industry requirements in the Business Agents Policy," and that "Some businesses can manage a profile without being eligible for an agent." An agent can explain products and policies and link to your site. Asked whether an agent can complete purchases, make bookings or check a customer's order, OpenAI answers no: it links "to your website, where customers complete those actions."

The Business Agents Policy sets the rules for your instructions, including:

1. The agent "must be clear that it is AI representing the business" and must not appear to be a human, an independent adviser or endorsed by OpenAI.
2. No invented "offerings, prices, availability, credentials, reviews, guarantees, or results," and no hiding of material fees, conditions or limitations when they matter to a question.
3. No pressure or false urgency, and no configuring the agent to "keep pushing a sale or follow-up after someone declines."
4. No requests for unnecessary or high-risk personal information, such as health details, government IDs, or financial or authentication credentials.

The policy adds that "Business verification alone does not guarantee agent eligibility," and that OpenAI may pause or remove an agent. Because the agent answers from the product data and policies you provide, we expect an out-of-date feed to produce wrong answers in front of buyers. The same applies to a chatbot on your own site; see what an AI chatbot for business costs.

Shopify merchants: the shortest path, with a caveat

OpenAI's landing page sets out three steps for Shopify stores: connect your Shopify store, review the product details, pricing and availability that "are shared automatically through Shopify's catalog," then preview and publish the agent. OpenAI's ChatGPT app in the Shopify App Store, listed as launched on September 3, 2026, is priced as free and also connects or creates a ChatGPT ad account. On November 11 the listing showed a 1.9 rating from 31 reviews, 23 of them one star; the three newest were about ad campaigns, not profile claims. We would claim and verify first and test ads separately.

Shopify is optional. OpenAI says eligible businesses can set up a business agent "whether or not they use Shopify," and stores on other platforms can upload a CSV product feed that follows OpenAI's feed specification. Connecting a feed, the help center adds, "doesn't publish an agent or guarantee that ChatGPT recommends your products."

What it means for operators

OpenAI says ChatGPT "may show information about your business whether or not you have an agent." Claiming lets you submit corrections, which OpenAI reviews, and see how often your website is referenced. It does not give you direct control over ChatGPT's answers. This is the order we would work in:

1. Claim and verify. Use the verification method that matches your records, then finish Persona so editing and insights become available.
2. Fix the facts ChatGPT reads. Delivery and return policies, category and product feed. Make your website state the same prices and terms, since OpenAI says ChatGPT "may also use other sources when answering questions about your business."
3. Write down the baseline. 28 days of mentions and website clicks, plus the discovery topics, before you change anything.
4. Test the agent before you publish. OpenAI suggests a common customer question such as "Can I return an item I bought on sale?" Fix the source data when an answer is wrong.
5. Keep ads separate. Claiming, agents and advertising are separate steps, and OpenAI says advertising "doesn't influence ChatGPT's independent answers." Before testing a sponsored agent, read our notes on OpenAI Sponsored Agents and ChatGPT Ads cost per lead.

The admin who claimed the business can add teammates and grant an agency access. Each brand is managed separately, and "Claiming the main brand doesn't claim its locations." If you want help making your site and product data clear enough for ChatGPT and other assistants to reference, that is what our AI search optimization team works on, and our Shopify experts handle catalog and feed fixes on the store side. Neither changes the fact that claiming does not guarantee placement.