June 6, 2026. A new kind of customer is arriving on your website, and it is not human. Perplexity’s Comet browser, now in an enterprise edition and coming to iOS, lets AI agents research, compare, negotiate, and complete purchases on a person’s behalf. When the buyer is an agent, the rules of getting found and getting chosen change.
What is happening
- Comet Enterprise. Perplexity extended its AI browser to organizations with admin controls and device security, with early customers including Fortune, AWS, and Bessemer Venture Partners.
- Agentic commerce. Comet actively completes tasks, negotiates purchases, and automates shopping workflows that used to take dozens of manual steps, pulling real-time pricing and availability.
- Incumbents are nervous. Amazon won a court order blocking Comet from scraping its site, a clear sign that big retailers are wary of agents shopping on customers’ behalf.
- Scale. Perplexity Computer now orchestrates work across 19 models in parallel, and AI search keeps growing as a starting point for buyers.
What it means for operators
There are two shifts here. First, discovery: more buyers, and their agents, start in AI answers rather than the ten blue links, so being citable by AI engines is the new ranking. Second, commerce: if an agent can compare and buy, your structured data, real-time pricing, and clear product information decide whether you get picked. Brands that are machine-readable win. Brands that are not become invisible to the agent doing the shopping.
How to prepare
- Make your business citable by AI: clear, factual, well-structured content plus an llms.txt file so AI engines can read and recommend you. This is answer engine optimization, and it is becoming as important as classic SEO.
- For e-commerce, clean up your product data, keep pricing accurate, and add structured markup so agents can parse and transact.
- Track whether AI engines actually mention your business, and fix the gaps where they do not.
We help businesses get found and chosen in this new landscape through digital marketing and AI-ready e-commerce builds.
The bottom line
Optimizing only for human visitors is optimizing for a shrinking slice of traffic. The next customer to evaluate your business may be an agent, and it will only choose what it can read.
Frequently Asked Questions
An AI browser is a browser with a built-in agent that can research, compare, negotiate, and complete tasks like purchases on a user’s behalf, rather than just displaying pages for a human to click through.
Agentic commerce is when an AI agent handles shopping end to end, comparing options, pulling real-time pricing, negotiating, and buying, instead of a person doing each step manually.
AEO is optimizing your content and data so AI engines like ChatGPT, Perplexity, and Google’s AI answers cite and recommend your business. It is the AI-era complement to classic SEO.
Publish clear, factual, well-structured content, add an llms.txt overview, keep your information consistent across the web, and earn mentions on trusted sources. Then track which engines reference you and close the gaps.
Yes. Google search is still a major traffic source, and the same fundamentals, authority, structure, and trust, also help AI engines understand and cite you. AEO adds to SEO, it does not replace it.
Clean, structured product data, accurate real-time pricing, and proper schema markup so an agent can read your catalog and complete a purchase without friction.