Find the words shoppers type into Amazon
People who search on Amazon are usually ready to shop, so their searches tend to name the product and the details they care about: size, material, color or who it is for. On Google, the same product also draws research searches such as reviews and comparisons. That is why Amazon keyword research works best with Amazon data.
This Amazon keyword tool takes a product keyword and a marketplace and returns up to 100 related Amazon search terms. Each term comes with an estimate of monthly searches on Amazon, sorted from highest to lowest, and you also see the volume for the keyword you entered.
How to read your results
The number at the top is the estimated monthly Amazon search volume for the exact keyword you entered. The table below shows the other ways shoppers search for the same kind of product, sorted by volume. If a related term has more searches than your seed and describes your product just as well, consider making it your main term.
Some related terms may name other brands or products close to yours. They show what shoppers compare you with, which is useful for your copy and your ads, but keep other brands' names out of your listing.
How to use Amazon search volume
The volumes are estimates of monthly Amazon searches in the marketplace you chose. Use them to compare terms with each other and to decide which words earn the most visible spots in your listing. They are not exact counts, so do not read much into small differences. A term that matches your product exactly can be worth more than a broader term with far more searches, because the shoppers behind it want what you sell.
- High volume terms usually describe the core product. They belong in your title.
- Mid volume terms add details buyers care about. Use them in bullet points and the description.
- Low volume, specific terms often come from buyers who know exactly what they want. Make sure they appear in the listing or in your backend search terms.
Where to put keywords in your listing
- Title. Include your brand and the main product term, then the most important details. Keep it readable, since a title stuffed with keywords is harder for shoppers to scan.
- Bullet points. Work related terms into clear benefits and features. Write for the shopper first.
- Description. Cover secondary terms and use cases in full sentences.
- Backend search terms. In Seller Central, add relevant terms that do not fit naturally on the page, such as synonyms and alternate spellings. Do not repeat words you already used, and leave out other brands' names.
How to build your keyword list
- Start broad. Enter the plain product name, such as "yoga mat", to see the full range of related terms.
- Remove what does not fit. Delete terms for sizes, features or uses your product does not have. Showing up for the wrong search wastes clicks and can lead to returns.
- Look for patterns. Words that repeat across terms, such as "for kids", "extra thick" or "non slip", show which details shoppers care about.
- Go narrower. Take a strong term from the first list and search it again for more specific variations.
- Research every marketplace. Shoppers in the UK, Germany or India use different words, and in some markets a different language, so run your keywords in each marketplace you sell in.
- Plan with the CSV. Export the list, mark each term for the title, bullet points, description or backend search terms, and keep the file to compare with your next round of research.
Use Amazon keywords beyond your listing
If you run Sponsored Products ads, the same list helps you choose search terms to bid on and spot irrelevant ones to add as negative keywords. The words shoppers use on Amazon also help with product pages on your own store and with product videos.
To see how the same product is searched on Google, run it through the keyword generator. For review and how-to video ideas, try the YouTube keyword tool.
Search behavior shifts with seasons, trends and new competitors. Re-run your main keywords every few months and before busy shopping periods, and update your listing when new terms climb the list. More free research tools are on our free SEO tools page.