Running facebook ads but not getting enough sales to stay profitable? Looking for quick ways to land a few more sales fast? Then launching some facebook retargeting ads for your business might just do the trick. Facebook’s advertising platform has several different types of retargeting options, and one of them can be easily implemented on the fly to drive up your sales. Here are three ways to use facebook retargeting ads to boost sales in your business right now.
What are Retargeting Ads and Why is it so important to run them for your online business?
When customers don’t purchase anything during their visit, it doesn’t mean they will never purchase anything. In fact, you can draw them back to your store by displaying new ads and varied advertisements.
You can then try to convert him from a regular visitor to a paying customer – that’s what retargeting is all about.
The reality is that only approximately 2% of visitors to e-commerce stores actually make a purchase. So about 98% of your visitors will leave your site without making a purchase.
Accordingly, only 2-3 people from every 100 who visit your store actually purchase something. Does that mean the rest of them just weren’t interested enough in your product to buy it? It could also be another reason(or multiple reasons) why they left the store without purchasing anything.
The right answer is:
A lot more people were interested in your product, but they just didn’t have the time/money/ability/whatever to buy it.
It should work if your store is optimized, the price is right, and there aren’t any conversion-killing issues on your store.
There are times when launching retargeting ads at the very beginning of your campaign can mean the difference between losing and winning.
One of the best things about retargeting ads is that it doesn’t require a lot of money – it can be a fraction of what you spend and get you cheap conversions.
When should you launch your retargeting ads?
Timing is important when you’re running retargeting ads. Research shows that the best days for retargeting campaigns are Wednesdays and Thursdays, but if you’re struggling for sales, any day of the week might work. If you have a customer survey or survey page on your website, ask your customers when they plan on making their next purchase to help gauge what days they’ll be buying from you and prioritize targeting those days with your retargeting campaign. That way you’re going after the people who’ve already shown interest in your business first.
If you’re advertising on Facebook, you should have a ready audience of around 50 to 100 people after only a few days of testing(depends on your budget), and you can already create a retargeting audience of people to target them more specifically.
Different ad platforms allow you to build custom audiences in different ways, but it’s typically automatic on most so it shouldn’t be too difficult.
How to set up retargeting ads?
To begin, you need to build the needed audience. If you have the Facebook pixel installed on your store, this step is easy.
Below is a guide on creating custom audiences for Facebook ads:
1. In your Facebook ads dashboard, go to Tools and select Audiences
2. Go to the Audience page and select the Custom Audience option
3. Select your audience source from the Custom Audience Source window
Generally, our sources will be a Website. Other sources such as video and Facebook pages are also helpful, but we will generally start with a Website.
Oh, don’t worry though! I’ll teach you some more advanced techniques to reach even more of your audience through our Website and Facebook sources, later.
4. There are four stages to creating your audience: choosing your source, events, retention, and giving them a name.
The Source is the name of your pixel, the one you currently have installed on your store. If your store has more than one pixel, you will be asked to select which one Facebook should use.
To view audiences available to create an advertisement for, visit The Events section. The default audience, All website visitors, includes all visitors to your website.
Other options include:
1. People who visited specific web pages – By going with this option, you can build a custom audience of your own, that you can create from people who’ve viewed certain pages on your store or even products that you sell. If you sell more than one thing, for example, this will work for you because you can target a custom audience made from people who viewed a specific product on your store.
When you select People Who Visit Specific Web Pages, it will bring up a box that allows you to type a URL of a Facebook product page to save people viewing that specific page.
By adding /products/my-specific-product or my-specific-product after your store’s URL, Facebook will find anyone who has looked at that specific product page, not just people visiting the whole site.
2. Visitors by time spent – Using this option, you can create custom audiences based on time spent on your website. Create even more audiences to use for your ads and to create powerful look-alike audiences.
Simply select the percentage of your site traffic to create a dedicated group of visitors and you can choose specific web pages to build custom audiences too.
3. Custom audiences from your events – This allows you to create custom audiences, where you create an audience on an event. Events are View Content, Add to Cart, Initiate Checkout, and Purchase.
Retargeting regular visitors isn’t the only option. For those who added a product to their cart but didn’t checkout, you can create a custom audience.
In addition to just running retargeting ads to your regular visitors, you can also run a campaign for those who added to cart because they were more interested in your product and they will likely convert better and faster.
Simply click on the blue Create Audience button and Facebook will create the audience for you.
There you go! You now have audiences you can use for retargeting ads and to create even more audiences like Lookalike audiences.
How to launch ads to your saved audiences?
This is the last step – prepare a few ads to show only to your customized audience, in the same way you’d display ads to the whole population.
Select the custom audience you want to target, and only the people in that list will see your ads. Remove all other general interests and other restrictions (unless you want to target specific people in your saved audience) and continue to the ad creation tab.
You can exclude people from a saved audience from seeing your ads.
In the picture above, you can see that I excluded all my past buyers in the last 180 days, as I don’t need them to see my ad after they have already purchased from me.
In many cases, advertisers do this in order to avoid customers who realize they could’ve obtained the product at a lower price after seeing an ad selling the same product at a discounted price after purchasing it at full price.
At the End
Every business that drives traffic to their store should have some retargeting ads to drive back some of the previous visitors and convert them into buyers. Even if the traffic is completely free, it’s still nice to have some ads to drive back some of the past visitors.
Retargeting ads can be the difference between a profitable campaign and a losing one, so be sure to launch your first retargeting ads as soon as possible.
I guarantee that you will see sales rolling in if you follow the tips.