Ecommerce platforms like Shopify make it easy to start your own online store and sell your products to customers across the globe. However, setting up an ecommerce store can be tricky – especially if you’re new to the process. To help you avoid mistakes, we’ve compiled this guide of common ecommerce mistakes and how to avoid them when setting up your Shopify store. Follow these steps, and you’ll be on your way to success!
Mistake #1: Focusing on optimizing your theme for desktop users
In 2022, mobile commerce is expected to account for 72.9% of all ecommerce sales worldwide. So, if you’re not focusing on optimizing your Shopify store’s theme for mobile visitors, you’re missing out on a huge opportunity. Mobile users have different needs and expectations than desktop users, so it’s important to make sure that your store is designed with them in mind. It’s also important to optimize your Shopify store’s theme for mobiles because you may be losing customers if they can’t find what they’re looking for. For example, one of the most common reasons people abandon their shopping carts is because the site isn’t optimized for their phone’s screen size. That means you could be losing money!
Tip: Ensure your website is responsive and looks great on mobile devices.
Mistake #2: Forgetting to customize the checkout process
Customizing the checkout process is something a lot of people forget when creating Shopify stores. By default, Shopify provides a generic checkout process that is not specific to your brand. This can lead to customers abandoning their carts before completing the purchase. To avoid this, take the time to customize the checkout process to match your brand’s aesthetic. This will create a more seamless experience for your customers and increase the likelihood of them completing a purchase.
Tip: Make your checkout look like the rest of your store by adding your logo and configuring the colors.
Mistake #3: Poorly configuring the shipping cost
One of the most common mistakes when setting up a Shopify store is poorly configuring the shipping cost. This can lead to customers being charged too much for shipping, or worse, not being able to checkout at all. To avoid this, make sure your shipping and delivery settings are correctly configured and do some test orders to see how it works. For example, you might find that you want to charge more for shipping if the product is very heavy. You should also use geographic rules to calculate different rates depending on where the customer lives. And don’t forget to give discounts for items bought in bulk!
Tip: Set up your shipping and delivery settings correctly and try ordering from a few different countries. Check if you can order and if the shipping costs are correct.
Mistake #4: Excessive use of Shopify apps
One of the most common mistakes we see Shopify store owners make is installing too many apps. Sometimes, they think they’re in a competition for highest number of installed apps. This can actually hurt your store in a few ways. First, it can slow down your site if you have too many apps running at once. Second, it can increase your costs because you’re paying for a lot of apps that you may not even be using.
Tip: Be aware Having too many Shopify apps installed can cause your store to be cluttered and slow to load.
Mistake #5: Using too few Shopify apps
If you’re not using Shopify apps, you’re missing out on a huge opportunity to grow your store. There are apps for everything, from marketing to accounting. And the best part is that they’re all designed to work together seamlessly. So make sure you install a few important ones before you launch your store. For example, Installing a social media manager like Hootsuite will help increase the number of visitors coming to your store by enabling targeted marketing campaigns. It also allows you to schedule posts and respond quickly without having to log into different accounts throughout the day!
Tip: When setting up your Shopify store, be sure to install 3-8 of their most popular apps. If you’re missing a gem like Cartloop, download it!
Mistake #6: Ignoring abandoned checkouts
One of the most common mistakes that new Shopify store owners make is ignoring abandoned checkouts. When a customer adds something to their cart and then doesn’t complete the purchase, that’s called an abandoned checkout. And if you’re not doing anything to recover those sales, you’re leaving money on the table. Luckily, there are some steps you can take to remedy this situation. You could use abandoned checkout emails to remind customers about items they added but didn’t buy. Or use upsell emails to entice them with products they might like or need more of what they already purchased. You can also try triggering emails when shoppers add items to their carts but don’t continue with the purchase in order to prompt them with information about what they’ve just added before they abandon it.
Tip: Retargeting abandoned carts and checkouts can yield an increased ROI compared to cold audiences.
Mistake #7: Not having the Shopify standard pages
Tip: Increase your store’s trust factor by adding the Shopify standard pages and policy pages.
Overall, the best way to avoid making mistakes while setting up your Shopify store is to do your research. There are a lot of resources available that can help you ensure that you’re on the right track. If you take the time to learn about the common mistakes that people make, you’ll be in a much better position to avoid them. Thanks for reading and good luck!