Shopify has so many pluses with an easy-to-use platform, affordability, good value and scalability, top-notch speed and security, excellent customer support, mobile optimization, and a focus on dropshipping. If you’re just starting out in the eCommerce world and don’t have the time or desire to get into the technical side of things like you would if you were building your own site from scratch (i.e., through hosting), then using Shopify as your platform to sell your products makes complete sense. And that’s what this article is all about.
What is Shopify?
Shopify is first and foremost a fast-growing, global, cloud-based, standalone eCommerce platform. And it’s one of the most popular eCommerce platforms on the planet. That’s because it offers entrepreneurs and businesses of all sizes a robust platform with everything they need to launch and grow an online store. Plus, it’s extremely user-friendly, which makes it a great option for those who are not tech-savvy or don’t have time to learn complex coding languages. In addition, Shopify has a huge community that can help answer any questions you may have along the way. You can also start out with just $9/month and then gradually upgrade as your business grows – so it won’t break your bank. It also has some nifty integrations with Amazon, Facebook Messenger Chatbots, Slack, Apple Pay and more! All in all, there are many reasons why we think Shopify is the best ecommerce platform for startups (and small businesses).
Easy for beginners
Shopify is the perfect platform for beginners because it is so easy to use. The platform is user-friendly and extremely intuitive, even for those with no prior experience in ecommerce. Plus, once you’ve signed up for the free trial, you can get started immediately without any upfront costs or long-term commitments. With a range of affordable plans that offer unlimited bandwidth, SSL certificates, apps, and more, there’s a plan for every business size. If you want to scale your business from day one then there are excellent plans for this too – if your website gets too much traffic then simply upgrade your plan! There are also plenty of helpful videos available on YouTube where you can learn how to manage your store, create an account, set up your shipping options, customize product information and design pages, sync inventory levels across all channels – whatever it is you need help with. Shopify also has an amazing customer service team that’ll be happy to answer any questions you might have along the way.
Affordability, value, and scalability
Shopify has so many pluses, but affordability, value, and scalability are some of the most important factors for startups. Shopify has plans to accommodate every business owner at every stage of their success, so you can scale your business as you grow. Plus, their focus on dropshipping means that you can get started with very little upfront investment. And their excellent customer support means that you’ll always have someone to help you if you run into any problems. Shopify also offers a free trial, which makes it easy to test drive the platform before committing to anything. Plus, it’s easy-to-use platform lets you customize your site and make changes without a developer – which is an amazing plus when you’re just starting out! All in all, I think Shopify is great for businesses of all sizes, whether you’re looking to start small or go big.
Speed and security
We know speed and security is a big deal, and Shopify takes it very seriously. Shopify is built on a rock-solid foundation that scales with your business. Plus, they partner with some of the world’s top security providers to keep your store safe and secure. And if that wasn’t enough, they also offer free SSL certificates to all their users. So you can rest assured that your store is in good hands with Shopify. They are committed to providing the best possible experience for merchants as well as shoppers alike. That means your site will be fast, user-friendly, and easy to use — no matter what device customers are using! All this, plus affordability, scalability, and excellent customer support make Shopify an excellent choice for any ecommerce startup looking to take their product to the next level.
Marketing tools and SEO
No matter what you’re selling, marketing and SEO are essential components to your store’s success. Luckily, Shopify has built-in tools and features to help. It comes with social media marketing tools, Facebook advertising campaigns that allow for a continuous stream of new customers (and followers), deep Google integration which gives it a huge edge over other platforms in search engine optimization, and more. In addition, there are many third party apps and integrations to help expand the platform even further. For example, Wishpond has an app that helps generate leads from visitors who land on your site from Facebook or Twitter ads by offering them lead capture forms they can fill out while they’re on your site. Once their information is collected, Wishpond will create custom follow up messages based on specific interests indicated by the visitor so you know exactly how to target them in future marketing efforts. They also have a variety of email marketing templates that you can use to promote your products without having to worry about design or coding, analytics and conversion tracking tools, mobile responsive email templates, and much more.
Great for dropshipping
Shopify gets high ratings from many online reviewers for its dropshipping savvy. You can use Shopify to create a beautiful online store, which is perfect for entrepreneurs who are looking to set up an ecommerce business with little upfront investment. Additionally, Shopify’s platform is easy to use,Affordable, with good value and scalability. Plus, it has top-notch speed and security features, as well as excellent customer support. And last but not least, Shopify is mobile optimized so you can run your business on the go.
So back to our questions. Why is Shopify so popular? Is Shopify good for small businesses? It seems almost every entrepreneur has some opinion about this platform, often claiming they are the best. There are people who believe it could be considered just hype, while others insist that it’s a true heavyweight contender. While there are many positives about this platform such as the ease of use, affordability, and overall value, there are also features that may not appeal to everyone such as high transaction fees and lack of customization options. However, without question – if you’re looking for an established name in the industry – it would seem that Shopify still stands tall among its competitors by innovating new features.
But it’s what you think that’s important. Don’t follow the crowd; instead, make comparisons with other platforms before choosing which one to go for.